IPC Examines the Cross-Border Ecommerce Shopper

The International Postal Corporation has released its "Cross-Border Ecommerce Shopper Survey 2018," and the public report gives retailers, shippers, and others a snapshot of e-shoppers behavior and expectations. The survey findings draw on responses from 33,500 individuals in 41 markets.

Among the key findings are the following:

• At the overall level, China accounted for 38 percent of the most recent cross-border purchases, followed by the United States (15 percent), the UK (10 percent) and Germany (9 percent).

• Amazon, Alibaba/AliExpress, eBay and Wish accounted for 64 percent of the most recent cross-border e-commerce items purchased.

• The post accounted for 71 percent of most recent cross-border deliveries.

• When asked what one thing the post should do to improve cross-border delivery, 32 percent chose faster cross-border delivery. (This despite the fact that 18 percent of consumers received their last cross-border delivery within three days and 48 percent within a week.) Respondents expressed interest in carbon-neutral delivery: 48 percent either agree or strongly agree that they would like carbon-neutral delivery.

• The total level of cross-border returns was 8 percent.

Click here to access the public report, which provides further details.