IPC Examines the Cross-Border Ecommerce Shopper
The International Postal Corporation has released its "Cross-Border Ecommerce Shopper Survey 2018," and the public report gives retailers, shippers, and others a snapshot of e-shoppers behavior and expectations. The survey findings draw on responses from 33,500 individuals in 41 markets.
Among the key findings are the following:
At the overall level, China accounted for 38 percent of the most recent cross-border purchases, followed by the United States (15 percent), the UK (10 percent) and Germany (9 percent).
Amazon, Alibaba/AliExpress, eBay and Wish accounted for 64 percent of the most recent cross-border e-commerce items purchased.
The post accounted for 71 percent of most recent cross-border deliveries.
When asked what one thing the post should do to improve cross-border delivery, 32 percent chose faster cross-border delivery. (This despite the fact that 18 percent of consumers received their last cross-border delivery within three days and 48 percent within a week.) Respondents expressed interest in carbon-neutral delivery: 48 percent either agree or strongly agree that they would like carbon-neutral delivery.
The total level of cross-border returns was 8 percent.
Click here to access the public report, which provides further details.