The United States and China are the biggest markets for online spending, with India growing fast, according to PayPal Cross-Border Consumer Research 2016. That finding should come as no surprise, given the population sizes of those three countries. Other findings in the PayPal report, however, add nuance to the growing market for cross-border online shopping.
Portugal, Peru and India are the countries where cross-border online shopping is most prevalent.
In terms of regions, Latin America and Middle East have highest incidence of cross-border online shoppers.Middle East shoppers are comfortable with cross-border purchases, but they prefer to buy from large “global stores,” such as Amazon and eBay when purchasing from another country.
Consumers want a choice in whether to pay in the local currency of the seller or in their own currency.
Shipping costs and other fees, plus concerns about getting what they have paid for are the main factors deterring consumers from cross-border shopping. Free shipping and payment security are the top factors that could drive more cross-border shipping.
China is the most popular shopping destination for global online shoppers, followed by the United States and the United Kingdom.
The PayPal report draws on research conducted across 32 markets and surveys of 28,000 consumers. To read the full report, click here.
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