IPC Study Details Cross-Border Shipping Preferences
Posted on April 1st, 2017

International Post Corporation (IPC) shares key findings on the behavior and preferences of online shoppers in its study, Cross-Border E-Commerce Shopper Survey 2016. One section of the report puts the spotlight on online consumers’ behavior and preferences with respect to shipping.
Survey respondents were asked to rate the importance of 20 statements about delivery elements. The results indicate that “the most important elements are related to saving money for the consumer (i.e. 86% wanted free returns or free delivery on purchases over a certain value) and providing more transparency on delivery costs (92% wanted clear information about delivery charges before purchase).” 
Speed of delivery was another consideration: “Eighty-two percent of respondents found it important to receive delivery within an agreed time range, to have full visibility on the delivery process and to receive electronic notification of delivery. There is less interest in weekend delivery or being able to re-route packages while in transit.”
Six percent of respondents returned their most recent cross-border parcel, which represented an increase over the 2015 survey, which reported 4 percent.
This research was based on quantitative research carried out in October 2016 with over 24,000 consumers across 26 countries in Europe, Asia-Pacific and North-America. All survey respondents had bought physical goods online at least once in the last three months and had made a cross-border online purchase in the past year.
To access the report, click here.

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